Product Management Best Practices
Product Management Best Practices Product management is an ongoing process of analyzing the market and monitoring customer needs. Here are some best practices for implementing product management at your startup: Focus on your customer and not your product. If every discussion with a customer starts with your product then you…
Product Experience Best Practices
Product Experience Best Practices Product experience is the customer's journey with the product from adoption to trial to ongoing usage. This is separate from the customer experience which includes interactions with the company including buying the product, training, support, and more. The better the product experience, the better the overall…
Product Differentiation Features
Product Differentiation Features In product development, there are several types of features. These include basic requirements, nice to haves and differentiators. The basic requirements are table stakes. All products in the space have those features and customers expect them to be there. These are must have features. Then there are…
Product Adoption Steps
Product Adoption Steps Product adoption is the process of increasing the customer's awareness of the product so they try and then buy the product. Product adoption increases revenue and retention and reduces churn. There are six stages of adoption as follows: Awareness -- the customer becomes aware of the product…
Before Product Development
Before Product Development Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. To ensure you are developing the right product for your target customer ask these questions first: What are you losing customers over? If customers choose another product…