Latest Episodes

Building a full-blown product is unwise at the early stage, as the startup will inevitably build the wrong thing. It's best to test the market first.  Minimum viable products or MVPs are a better solution than a product, as it's cheaper and easier to do. The goal of the MVP…

Customer intimacy is a strategy in which one builds a relationship with the customer about their care abouts and expectations. The more one knows about the customer, the better one is able to support and meet their needs. In fundraising, customer intimacy can be a compelling value proposition for the…

Some founders get lucky and achieve a successful exit of their business. They were in the right place at the right time with the right solution. Investors should be wary of founders who got lucky. Their luck may have come early in the life of the startup. It's often the…

In raising funding, the first round is always the hardest. Here's why it's so difficult: There's often no product or revenue to prove traction. The team, in most cases, is unproven. The market is not yet well defined. The ideal target customer has not yet been identified. How the business…

In a pitch, founders focus on the opportunity while the investors focus on the risk. Founders who raise funding have successfully shown how they mitigate those risks. Here are some key risks to mitigate: Team risks -- show how the team works well together. Cite a substantial project the team…